LOVE WHAT YOU DO by Leo Burnett Toronto for Blackberry

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LOVE WHAT YOU DO

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Industry Mobile phones, devices & accessories, Business equipment & services, Corporate Image
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Designer Dave Tupper, Israel Diaz, Caio Oyafuso, Natalia Grosner
Released October 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: BLACKBERRY
Product/Service: BLACKBERRY
Agency: LEO BURNETT TORONTO
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA
Chief Creative Officer: Judy John (Leo Burnett, Toronto)
Creative Director: Israel Diaz (Leo Burnett, Toronto)
Writer: Steve Persico (Leo Burnett, Toronto)
Designer: Caio Oyafuso (Leo Burnett, Toronto)
Designer: Dave Tupper (Leo Burnett, Toronto)
Designer: Israel Diaz (Leo Burnett, Toronto)
Designer: Natalia Grosner (Leo Burnett, Toronto)
Print Producer: Anne Peck (Leo Burnett, Toronto)
Art Buyer: Leila Courey (Leo Burnett, Toronto)
Media placement: Television - On Air - Globally - October 2009
Media placement: Print & Outdoor - Globally - October 2009
Media placement: Websites And Banners - Internet - October 2009

Describe the challenges and key objectives
With the launch of a new global platform 'Love what you do' for BlackBerry, cam e the need for re-branding that would embody and exude that same spirit.