BLACKPOOL ROCK by The Chase for Blackpool School Of Arts

BLACKPOOL ROCK

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Industry Colleges, Universities & Education Centers
Media Design & Branding
Market United Kingdom
Agency The Chase
Creative Director Peter Richardson
Designer David Thompson
Released January 2010

Credits & Description

Category: Posters
Advertiser: BLACKPOOL SCHOOL OF ARTS
Product/Service: BLACKPOOL SCHOOL OF ARTS
Agency: THE CHASE CREATIVE CONSULTANTS
Date of First Appearance: Jan 18 2010 12:00AM
Entrant Company: THE CHASE CREATIVE CONSULTANTS, Manchester, UNITED KINGDOM
Creative Director: Peter Richardson (The Chase)
Designer: David Thompson (The Chase)
Media placement: Poster - University - 18/01/2010

Describe the challenges and key objectives
Blackpool is a traditional English seaside holiday town, heavily dependent on tourism. The town is internationally recognised for its iconic kitsch. The famous 'Golden Mile' sea-front is filled with fun fairs, cabarets, entertainment and amusements for all the family, not to mention the annual festival of lights – The Illuminations. This sees the whole town lit up, including the 518ft high tower, which attracts families from all over the country. Visitors leave Blackpool following a fun filled break, usually with a stick or two of striped candy 'Blackpool Rock' as a souvenir.

Describe the brief from the client
We were approached to create a prospectus for the forthcoming academic year for the college and also create a visual identity that could be used for the foreseen future. Historically the college had tried to distance itself from the stereotypical views of Blackpool but we opted to embrace all that Blackpool stood for and create an identity that was obviously 'Blackpool'. This has made the college instantly recognisable amongst the national competition.

Describe how you arrived at the final design
This poster was used as a promotional piece at the national student enrollment fairs. The poster uses the stripes from the new identity and is rolled and wrapped to mimic a traditional stick of 'Blackpool Rock' for the students to take away as a souvenir.

Give some indication of how successful the outcome was in the market
The poster has been very well received, the bright colours and quirkiness of its presentation have meant that poster doesn't hang around long at the enrolment fairs. But the true success will not be known until the summer, when all the applications for university places have been made.