LATIN HOUSE by J. Walter Thompson Barcelona for BLANCO Y NEGRO

LATIN HOUSE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Spain
Agency J. Walter Thompson Barcelona
Executive Creative Director Alex Martinez
Creative Director Helena Marzo
Art Director Javier Lorés, Pol Ubeda
Released May 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: BLANCO Y NEGRO
Product/Service: ADVERTISING AGENCY
Agency: JWT SPAIN
Date of First Appearance: May 25 2010
Entrant Company: JWT SPAIN, Barcelona, SPAIN
Executive Creative Director: Alex Martínez (JWT)
Creative Director: Helena Marzo (JWT)
Art Director: Javier Lorés (JWT)
Art Director: Pol Úbeda (JWT)
Media placement: CD Cover - Department Stores (Corte Inglés, Fnac, Etc.) - 25 May 2010

Describe the brief from the client
This compilation of new generation Latin house music needed artwork for the CD cover, showing clear signs of its Latin roots.

Describe the challenges and key objectives
To create a groundbreaking, visually stunning cover which would stand out in the music store.

Describe how you arrived at the final design
We based the design on handcrafted elements, so as to suggest the improvised, spontaneous nature of Latin culture. The mixture of vivid colours and bold contrast of materials reflect the forceful energy of the new talent in this kind of music.

Give some indication of how successful the outcome was in the market
We managed to come up with a striking, inspiring visual which was a far cry from the typical girls-in-bikinis-under-palm-trees combo which dominates Latin music covers, so this compilation really stood out from the crowd.