BLIM BUSINESS CARD by Rethink for BLIM SCREEN PRINTING

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BLIM BUSINESS CARD

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Industry Stationery
Media Design & Branding
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco
Designer Kim Ridgewell
Photographer Steve Pinter
Released May 2009

Credits & Description

Category: Stationery
Advertiser: BLIM SCREENPRINTING
Product/Service: SCREENPRINTING
Agency: RETHINK COMMUNICATIONS
Date of First Appearance: May 4 2009 12:00AM
Entrant Company: RETHINK COMMUNICATIONS, Vancouver, CANADA
Creative Director: Ian Grais (Rethink Communications)
Creative Director: Chris Staples (Rethink Communications)
Designer: Kim Ridgewell (Rethink Communications)
Print Producer: Sheila Santa Barbara (Rethink Communications)
Photographer: Steve Pinter (Rethink Communications)
Studio Artist: Justin Renvoize (Rethink Communications)
Account Services: Cameron Walker (Rethink Communications)
Media placement: Business Card - Business to client distribution - May 2009

Describe the challenges and key objectives
Blim relies primarily on word of mouth, not traditional advertising, to acquire new business. We wanted to develop a card that would clearly communicate Blim’s business while also stimulating conversation among their target market.

Describe the brief from the client
Create a business card for Blim, a local screen-printing shop. Blim’s clientele tend to be creative-minded people—designers, artists and craftspeople.

Describe how you arrived at the final design
We decided to make Blim’s business card a miniature extension of their business. Rather than use traditional printing techniques, we relied on a laser die-cutting process to transform each piece from a simple business card into a delicate 2”x3.5” silkscreen. To add a personal touch, the images used for the mini-silkscreens are photographs of Blim’s owners and employees.

Give some indication of how successful the outcome was in the market
These business cards got plenty of people talking about Blim, person-to-person and on design blogs and resource websites. Since distributing the new business cards, Blim’s client base has expanded substantially. As a result of this rapid growth they are moving into a larger workspace.