Blue Skies Design & Branding BLUE SKIES FRESH FRUIT RANGE by Williams Murray Hamm London

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BLUE SKIES FRESH FRUIT RANGE

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Industry Juice
Media Design & Branding
Market United Kingdom
Agency Williams Murray Hamm London
Creative Director Garrick Hamm
Designer Fiona Curran
Released December 2010

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: BLUE SKIES
Product/Service: FRESH FRUIT RANGE
Agency: WILLIAMS MURRAY HAMM
Date of First Appearance: Dec 1 2010
Entrant Company: WILLIAMS MURRAY HAMM, London, UNITED KINGDOM
Entry URL: http://www.blueskies.com/
Creative Director: Garrick Hamm (Williams Murray Hamm)
Illustrator: Fiona Curran (Williams Murray Hamm)
Account Handler: Panna Patel (Williams Murray Hamm)
Designer: Fiona Curran (Williams Murray Hamm)
Media placement: Packaging - Supermarket - 01/12/10

Describe the brief from the client
To elevate Blue Skies from a well-known tropical fruit supplier into a desirable fresh fruit brand, with potential to extend into new and different product areas.

Blue Skies produce is picked and packed at source and transported to arrive ‘fresh from harvest’ within 48 hours.

Describe how you arrived at the final design
At Blue Skies everything is connected and has a return, from the Blue Skies Foundation which invests money back into the community, to the composting of raw material that goes straight back to the farmer.

The brand identity uses a graphic fruit pipeline to express the Blue Skies promise ‘from field to fork’ within 48hrs. The pipeline continues across all of the range, telling different stories as it progresses.

Give some indication of how successful the outcome was in the market
Too early to tell.