FACE & HANDS by The Richards Group for GREAT BASIN BLUES FESTIVAL

FACE & HANDS

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Industry Shows, Events & Festivals
Media Design & Branding
Market United States
Agency The Richards Group
Art Director Jimmy Bonner, Kellyn Mcgarity
Copywriter Rob Baker, Mike Bales
Released August 2009

Credits & Description

Category: Posters
Advertiser: GREAT BASIN BLUES FESTIVAL
Product/Service: BLUES FESTIVAL
Agency: THE RICHARDS GROUP
Date of First Appearance: Aug 22 2009 12:00AM
Entrant Company: THE RICHARDS GROUP, Dallas, USA
Art Director: Kellyn McGarity (The Richards Group)
Copywriter: Mike Bales (The Richards Group)
Art Director: Jimmy Bonner (The Richards Group)
Copywriter: Rob Baker (The Richards Group)
Media placement: Poster - Wild Postings - August 22, 2009

Describe the challenges and key objectives
The challenges were, first of all, a very limited budget. As such, we were limited to producing two posters. As in years past, the posters were placed around town in the weeks leading up to the event. We needed to capture the essence of the festival in each execution and convey the idea that GBBF is a rare opportunity to see actual living legends perform in an amazing setting and, thus, get people excited enough to attend.

Describe the brief from the client
Our brief centred on the idea that The Great Basin Blues Festival is a unique event – it’s literally the one time every year when a great national park comes together with some of our greatest national treasures. The festival features some of the finest blues artists performing today – they’re the real deal, and they’re bringing the soulful sounds of the Mississippi Delta to the mountains of Idaho.

Describe how you arrived at the final design
The photography on its own is magnetic, but the writing and design required the same rhythm as the music itself. Our idea was to let the music flow from the men and women who sing it because it’s a part of them. It’s in their DNA. We positioned lyrics along their deep-set wrinkles to emphasise this point. And we let the background colours and scratched type fit the mood of what you might see in a great Delta Blues bar. In the end we wanted the photography to pull you in and the writing to keep you there.

Give some indication of how successful the outcome was in the market
By all accounts, The Festival was again a huge success in 2009, with attendance and ticket sales exceeding even our clients’ expectations.