BNP Paribas Open Design & Branding BNP PARIBAS WE ARE TENNIS by R/GA London

Adsarchive » Design & Branding » BNP Paribas Open » BNP PARIBAS WE ARE TENNIS


Pin to Collection
Add a note
Industry Banking, Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency R/GA London
Art Director Sam Dallyn
Released March 2011

Credits & Description

Category: Online Digital Design
Advertiser: BNP PARIBAS
Product/Service: WE ARE TENNIS
Agency: R/GA
Date of First Appearance: Mar 1 2011
Entrant Company: R/GA, New York, USA
Entry URL:
Managing Director: Jim Moffatt (R/GA)
Executive Creative Director/Interaction Design: James Temple (R/GA)
Creative Director/Copywriter: Andy Cutbill (R/GA)
Design Director: Lucio Rufo (R/GA)
Art Director: Sam Dallyn (R/GA)
Senior Visual Designer: Ben Minton (R/GA)
Senior Visual Designer: Louis-Philippe Riel (R/GA)
Senior Interaction Designer: Andre Figueiredo (R/GA)
Associate Creative Technical Director: Nicolas Le Pallec (R/GA)
Executive Technical Director: Paul Abrelat (R/GA)
Senior Open Standards Developer: Ben Barnett (R/GA)
Open Standards Developer: Martin Hyrsal (R/GA)
Senior Open Standards Developer: Richard Lainchbury (R/GA)
Open Standards Developer: Sel-Vin Kuik (R/GA)
QA Assurance Analyst: Razvan Creanga (R/GA)
QA Engineer: Andrei Brebulet (R/GA)
Director/Analytics: Jonathan Longden (R/GA)
Senior Producer: Catherine Cakir (R/GA)
Senior Producer: Pip Durkin (R/GA)
Associate Producer: Rich Walker (R/GA)
Media placement: Website - - March 1, 2011
Describe the brief from the client
For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans.
Describe the challenges and key objectives
We approached the design of the site with the mission of presenting the content in a simple, clean, and modern way. How the site moves and behaves was as important as the visual aesthetic itself. We Are Tennis was created to be a comprehensive resource for the world of tennis.
Describe how you arrived at the final design
We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, from Roger to Venus to the next Open. Coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time along with what fans are tweeting. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site. The site was designed to fit across all platforms: laptop, tablet and mobile devices so fans have access to all of the action wherever they are.
Give some indication of how successful the outcome was in the market
We Are Tennis has become the authoritative source for everything happening in tennis.