Move Collective Design & Branding BOBBLE RANGE by Safari Sundays & OZZ

BOBBLE RANGE

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Industry Water
Media Design & Branding
Market United States
Agency Safari Sundays & OZZ
Associate Creative Director Katie Eaton
Creative Director Christopher Stern
Art Director Craig Hench
Released March 2012

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: MOVE COLLECTIVE
Product/Service: BOBBLE
Agency: SAFARI SUNDAYS
Creative Director: Christopher Stern (Safari Sundays)
Associate Creative Director: Katie Eaton (Safari Sundays)
Art Director: Craig Hench (Safari Sundays)
Media placement: bobble water bottle - department & specialty stores - 1 April 2011
Media placement: bobble replacement filter - department & specialty stores - 1 April 2011
Media placement: bobble packaging floor display - department & specialty stores - 1 April 2011
Media placement: bobble jug - department & specialty stores - 2 October 2011
Media placement: bobble jug replacement filter - department & specialty stores - 2 October 2011
Media placement: bobble 4 pack filter - International home & housewares show - 8 March 2012

Describe the brief from the client
Create and launch a brand of filtered water bottles, pitchers and accessories that are poised to reinvent the filtration category based on the product’s signature design.

Describe the challenges and key objectives
The key objective when designing bobble’s packaging was to show off the product’s design while still creating a pack that could sit on the shelf or hang on a peg, giving retailers every available opportunity to prominently display bobble.

Describe how you arrived at the final design
We kept bobble out of the traditional box. By creating a packaging structure that didn’t depend on 6 paper walls, we reduced our dependency on packaging material, which illustrated our dedication to sustainability and brought the consumer closer to the actual product at retail.

Give some indication of how successful the outcome was in the market
As of 2011, bobble has earned more than 1bn media impressions and has expanded into 32 countries in more than 30,000 stores, making bobble the clear leader in the filtered water bottle category.