Bob's Burgers Design & Branding THE UNCONTROLLABLE WRAPPER by NBS Rio De Janeiro

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THE UNCONTROLLABLE WRAPPER

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Industry Fast food
Media Design & Branding
Market Brazil
Agency NBS Rio De Janeiro
Creative Director Andre Lima, Marcello Noronha, Pedro Feyer
Art Director Vinicius Cunha
Copywriter André Jardim
Released October 2011

Credits & Description

Category: Promotional Item Design
Advertiser: BOB'S
Product/Service: FAST FOOD RESTAURANT
Agency: NBS
Creative Director: André Lima (NBS)
Creative Director: Pedro Feyer (NBS)
Creative Director: Marcello Noronha (NBS)
Art Director: Vinicius Cunha (NBS)
Copywriter: André Jardim (NBS)
Agency Producer: Leonardo Lino (NBS)
: Vudoo (Web Production)
: (Sounds Of 433)
Media placement: . - . - .

Describe the brief from the client
A hamburger wrapper you wouldn’t have to remove before eating.

Describe the challenges and key objectives
With that idea in mind, we developed an action for Bob’s, a fast food restaurant in Brazil.

Describe how you arrived at the final design
For one day, we wrapped hamburgers in edible paper and offered it to the customers. And they did what we expected: ate the hamburger without hesitation. We filmed this action and created a viral video.

Give some indication of how successful the outcome was in the market
People on the web loved the idea and started asking to try this as well. In the end, it was a really fun way to show how delicious Bob’s hamburgers are.