Bochemie Design & Branding STUCK DUCK by Y&R Prague

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Industry Cleaning Products, Detergents & Wood protectors
Media Design & Branding
Market Czech Republic
Agency Y&R Prague
Art Director Christian Liu, Eduardo Quadra, Matthew Edwards
Copywriter Adam Roucka, Antonio Arias
Photographer Miro Minarovych
Illustrator Vit Haderka, Benjamin Soltesz
Released April 2012

Credits & Description

Category: Illustration
Advertiser: BOCHEMIE
Product/Service: SAVO
Agency: Y&R PRAGUE
Chief Creative Officer: Jaime Mandelbaum
Head Of Art: Marco Antonio Do Nascimento
Art Director: Matthew Edwards
Art Director: Christian Liu
Art Director: Eduardo Quadra
Copywriter: Adam Roucka
Copywriter: Antonio Arias
Art Buyer/Producer: Tomas Tomasek
Photographer: Miro Minarovych
Illustrator: Benjamin Soltesz
Illustrator: Vit Haderka
Retoucher: Furia
Media placement: outdoor ambient - streets - 17/04/2012

Describe the brief from the client
Convey the strength of Savo Cleaning Cream in removing dirt and grease from surfaces like pots, pans and other dishes.

Describe the challenges and key objectives
Czechs know Savo Cleaning Cream for its extreme cleaning power on different surfaces. However, most of them ignore it can also be used on pots, pans and other dishes to remove burnt or stuck-on food and grease.

Describe how you arrived at the final design
Removing tough grease and food that is stuck can be really difficult. Sometimes it's as if it's screwed onto the surface. Our execution showed just that - the problem screwed onto pots, pans and trays.

Give some indication of how successful the outcome was in the market
Sales results were not yet available at the time of entry.