LABELS by LIPLTDA for Bogota Beer

LABELS

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Industry Beers and Ciders
Media Design & Branding
Market Colombia
Agency LIPLTDA
Creative Director Lucho Correa, Oliver Siegenthaler
Released March 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: BOGOTÁ BEER COMPANY
Product/Service: BOTTLED BEER
Agency: LIPLTDA
Date of First Appearance: Mar 25 2010
Entrant Company: LIPLTDA, Bogota, COLOMBIA
Creative Director: Lucho Correa (Lip)
Creative Director: Oliver Siegenthaler (Lip)
Graphic Designer: Viviana Florez (Lip)
Media placement: Bottle Labels - BBC Pubs And Supermarkets - 25th March 2010
Describe the brief from the client
The task was simple: re-design the new label series for the Bogotá Beer Company bottled beers based on the new corporate image we developed for them.
Describe the challenges and key objectives
The main challenge was to give each of the 6 kinds of beer its own personality and character, but keeping the image of the master brand of the brewery.
Describe how you arrived at the final design
The answer was in the parking lot: that old truck had been delivering BBC beers all around the city for more than 6 years. So we took that icon to unify the labels. The differentiation came with the name of the beers (each one is the name of a Bogotá neighborhood), the colours and the little elements related to each name. The old street poster, a classic in the city look, inspired the typographic work.
Give some indication of how successful the outcome was in the market
In the BBC pubs, sales simply doubled. Lots of people asked for a beer to drink and another one to take home as a souvenir, and the long time awaited incorporation into major supermarkets actually happened. Actually, THEY were now the ones willing to have BBC beers on their shelves.