Bold Design & Branding SELF-PROMO BOLDº by Boldº_a design company

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Creative Director Leonardo Eyer
Released October 2009

Credits & Description

Category: Self Promotion
Advertiser: BOLDº
Product/Service: DESIGN AGENCY
Agency: Boldº_a design company
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director/Creative Professional: Leonardo Eyer (Boldº_a design company)
Creative Professional: Billy Bacon (Boldº_a design company)
Design Coordinator: Catalina Baeza (Boldº_a design company)
Design Assistant: Gilberto Monteiro (Boldº_a design company)
Media placement: Self-Promo Add - newstands and bookstores all over Brazil - 1 November 2009

Describe the challenges and key objectives
To promote the design company through the visibility and repercussion and specially, without harming any authorship rights or brand property rights.

Describe the brief from the client
To create a remarkable self-promotional campaign combined with a straightforward client pitch, verbalising it straight to this major sports brand company.

Describe how you arrived at the final design

The idea is to transmit the most important company values - creativity, boldness and confidence - through the strong relationship and admiration that the company partner has with the brand, and to increase the chances to be noticed, an email ( was created.

Give some indication of how successful the outcome was in the market
The client responded the email and set up an interview. From that point, the design company became one of the brand’s supplier.