SELF-PROMO LAUCHING BOLDº by Boldº_a design company for Bold

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Designer Leonardo Eyer
Released June 2009

Credits & Description

Category: Self Promotion
Advertiser: BOLDº
Product/Service: DESIGN AGENCY
Agency: Boldº_a design company
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director/Creative Professional/Designer: Billy Bacon (Boldº_a design company)
Creative Professional/Designer: Leonardo Eyer (Boldº_a design company)
Creation Coordinator/Designer: Catalina Baeza (Boldº_a design company)
Scenographer: Mario Passos (Boldº_a design company)
Design Assistant: Leandro Santos (Boldº_a design company)
Design Assistant: Bianca Damasceno (Boldº_a design company)
Design Assistant: Jana Glatt (Boldº_a design company)
Design Assistant: Andrea Ando (Boldº_a design company)
Media placement: Self-Promo Event - Rio de Janeiro e São Paulo - 1 June 2009

Describe the challenges and key objectives
We wanted to promote - through the movie director persona - Brazilian design worldwide. The idea is to do an official screening Objectified (product design) and Helvetica (graphic design) movies in Rio and São Paulo, cities where the company has its branches.

Describe the brief from the client
Create a relevant and innovative way to launch a new design company on the market. The launch must project the company on the Brazilian design market as well as on the foreign one, generating a positive impact on the design community in general.

Describe how you arrived at the final design
The movie director was invited to visit Brazil and participate in debates with academy and professional designers. Helvetica movie was screened in the most important design schools in Rio and São Paulo, reaching around 1.000 students. Objectified movie was screened in two emblematic venues for the Brazilian and Architecture design scene.

Give some indication of how successful the outcome was in the market
Both movies screened in Brazil got in the official circuit of the world tour exhibition. The movie director visited MAM – The Museum of Modern Art in Rio and the Tomie Ohtake Institute, two great Brazilian architecture symbols. The director visited Brasilia, met many prestigious professionals, especially designer Sérgio Rodrigues, from who he acquired an emblematic Brazilian design piece.