The State Academic Bolshoi Theatre Of Russia Design & Branding THE BOLSHOI THEATRE VISUAL IDENTITY by Art. Lebedev Studio Moscow

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Russia
Agency Art. Lebedev Studio Moscow
Art Director Ludwig Bystronovsky
Designer Yevgeny Zorin
Illustrator Marina Novikova, Yana Moskalyuk
Released November 2011

Credits & Description

Category: Consumer Services
Product/Service: BOLSHOI THEATRE
Artistic Director: Artemy Lebedev (Art. Lebedev Studio)
Art Director: Ludwig Bystronovsky (Art. Lebedev Studio)
Secret Advisor: Ilya Mikhailov (Art. Lebedev Studio)
Designer: Yevgeny Zorin (Art. Lebedev Studio)
Metteur-En-Pages: Iskander Mukhamadeyev (Art. Lebedev Studio)
Illustrator: Marina Novikova (Art. Lebedev Studio)
Illustrator: Yana Moskalyuk (Art. Lebedev Studio)
Typesetter: Anna Golovina (Art. Lebedev Studio)
Type Designer: Yelena Novosyolova (Art. Lebedev Studio)
Type Designer: Taisiya Lushenko (Art. Lebedev Studio)
Project Managers: Kristina Sinitsa (Art. Lebedev Studio)
Project Managers: Andrey Dyakov (Art. Lebedev Studio)
Media placement: Poster For A Premiere - City Streets - 1 November 2011

Describe the brief from the client
The new logo should reflect the theatre's renewal and support of the modern as well as loyalty to its rich history. The logo should have lighter variations for different applications. The designers of the new visual identity should reflect in their work the Bolshoi's active collaboration with the world's most prominent theatres. Layouts for various printed materials—theatre posters, flyers, etc.—should allow room for sponsor ads and for ticket kiosk locations and hours.

Describe the challenges and key objectives
The country's most famous theatre needs a logo redesign which would modernise the existing symbol, while keeping its main elements.

Describe how you arrived at the final design
The key-elements—the familiar overall shape of the previous version of the logo and the theatre's façade as one of the Russia's most recognisable symbols—made it to the updated logo designed in our studio, though completely redone by our specialists from scratch. Travelling show projects got their own versions of the logo.

Give some indication of how successful the outcome was in the market
Specification from the brand book is already in use in official documentation, theatre posters and on the website.