INTERIOR BOOK SALE by Arc Kuala Lumpur, Leo Burnett Kuala Lumpur for Kinokuniya Book Stores

INTERIOR BOOK SALE

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Industry Book store
Media Design & Branding
Market Malaysia
Agency Arc Kuala Lumpur
Agency Leo Burnett Kuala Lumpur
Creative Director Iska Hashim
Copywriter Jovian Lee
Designer Zaidi Awang
Typographer Lee Fong Peng
Released April 2011

Credits & Description

Category: Posters
Advertiser: KINOKUNIYA BOOK STORES
Product/Service: BOOK STORES
Agency: ARC WORLDWIDE/LEO BURNETT ADVERTISING
Creative Group Head: Zaidi Awang (Leo Burnett/Arc Worldwide Malaysia)
Art Director: Lee Fong Peng (Leo Burnett/Arc Worldwide Malayisa)
Copywriter: Jovian Lee (Leo Burnett/Arc Worldwide Malaysia)
Designer: Lee Fong Peng (Leo Burnett/Arc Worldwide Malaysia)
Designer: Zaidi Awang (Leo Burnett/Arc Worldwide Malaysia)
Illustrator: Lee Fong Peng (Leo Burnett/Arc Worldwide Malaysia)
Typographer: Lee Fong Peng (Leo Burnett/Arc Worldwide Malaysia)
Creative Director: Iska Hashim (Leo Burnett/Arc Worldwide Malaysia)
Media placement: Poster - Kinokuniya Book Stores - 1-April-2011

Describe the brief from the client
To highlight the interior design promotion

Describe the challenges and key objectives
The challenge was to make the book promotion stand out in a sea of the usual author-centric promo posters seen at most bookstores. The books to be promoted were not written by world-famous authors. The element of "good value" also needed to be injected subtly, without committing the bookshop to any discounts.

Describe how you arrived at the final design
We realized that interior design is more than just furniture. It is about ideas and clever design. And everybody loves a good bargain too. Thus the concept: typical digital price typography resembling furniture.

Give some indication of how successful the outcome was in the market
A significant number who saw the posters remarked that it was clever and asked where the aisles for these books were. Some patrons asked if they could have prints of the posters as well.