Design & Branding BORKEBJS. THE RETURN OF THE MONSTERS. by Kolle Rebbe Hamburg, Korefe

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Industry Books, Website
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Copywriter Till Grabsch
Photographer Ulrike Kirmse
Agency Korefe
Copywriter Delia D. Marti
Photographer Gerhald Oswald, Guido Stanke
Account Supervisor Juliane Ahlfeld
Illustrator Sarah Gossner
Released December 2009

Credits & Description

Category: Books
Advertiser: BORKEBJS.COM
Product/Service: CHILDREN'S BOOK
Agency: KOREFE
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL:
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe/KOREFE)
Copywriter: Delia D. Marti
Copywriter: Till Grabsch (Kolle Rebbe/KOREFE)
Photographer: Gerhald Oswald
Photographer: Ulrike Kirmse
Photographer: Guido Stanke
Illustrator: Sarah Gossner (Kolle Rebbe/KOREFE)
Productioner: Franziska Ziegler (Kolle Rebbe)
Productioner: Frank Schneider (Kolle Rebbe)
Post Production: (PX2@Medien GmbH & Co. KG)
Print Office: (H. Heenemann GmbH & Co. KG)
Account Supervisor: Juliane Ahlfeld (Kolle Rebbe)
Media placement: Book - Http://; Sautter And Lackmann (Bookstore In Hamburg) - Since December 2009

Describe the challenges and key objectives
Develop a unique design concept, which sets the book apart from normal, bound books. And which also hints to the idea of the story in the way it is designed: you can only see the Borkebjs if you use your imagination.

Describe the brief from the client
Develop an illustrated fairy tale book based on the “Borkebjs” manuscript and give the individual characters a proper look. The core idea of the story had to be visible in the design of the book: you can only see the Borkebjs if you use your imagination.

Describe how you arrived at the final design
The Borkebjs are the heroes of this modern 332-page fairy tale book, which casts a spell on children and adults alike. The book is all about the adventures of ten furry creatures who you can only see if you use your imagination. The book plays with this idea in its design. The message on the cover of the book isn’t immediately visible to everyone. However, people who see the book’s cover as a game can assemble the title and find the 'entrance' into the realm of fantasy.

Give some indication of how successful the outcome was in the market
The month the book was launched on the market 25% more copies were sold than originally planned.