Bounce: SWITCH OFF by Leo Burnett Iberia Madrid for Bounce

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Bounce: SWITCH OFF

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Industry Household maintenance & pet products
Media Design & Branding
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Creative Director Francisco Cassis, Paulo Areas
Art Director Pouline Atencio
Copywriter Roberto Luque Lapiz
Released June 2011

Awards

Cannes Lions 2011
Design Lions Illustration Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Illustration
Advertiser/Client: PROCTER & GAMBLE
Product/Service: BOUNCE
Entrant Company: LEO BURNETT IBERIA Madrid, SPAIN
Design/Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN

Executive Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Paulo Areas (Leo Burnett Iberia)
Creative Director: Francisco Cassis (Leo Burnett Iberia)
Copywriter: Roberto Luque (Leo Burnett Iberia)
Art Director: Pouline Atencio (Leo Burnett Iberia)

Brief Explanation:
The message had to be simple and direct, so the consumer would understand.
Describe the brief from the client:
Winter is one of the most complicated times for the clothes. Clothes get full of static, which besides being uncomfortable, destroys the fabric of the clothes. We wanted to communicate a simple message, with Bounce your clothes won't have static.
Description of how you arrived at the final design:
The simplicity was found on the books. We draw different clothes with physics circuit illustrations where the flow of static was broken.
Indication of how successful the outcome was in the market:
People easily recognized the message and had fun with such a simple campaign.