LEGEND OF IZUMO by FINALFRUITS for BQMAP

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LEGEND OF IZUMO

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency FINALFRUITS
Creative Director Shinichi Kido
Copywriter Hiroyuki Suda
Released March 2009

Credits & Description

Category: Posters
Advertiser: BQMAP
Product/Service: THEATRICAL PERFORMANCE
Agency: FINALFRUITS
Date of First Appearance: Mar 19 2009 12:00AM
Entrant Company: FINALFRUITS, Tokyo , JAPAN
Art Director / Design: Yoshifumi Hioki (finalfruits)
Creative Director: Shinichi Kido (finalfruits)
Art: qualia
Copywriter: Hiroyuki Suda
Media placement: Poster - Theater Sunmall - 19/3/2009

Describe the challenges and key objectives
Breathtaking density and the beauty of the artwork. Mystery of all things in nature. The god's mischief.

Describe the brief from the client
Revival of the Japanese traditional myth to the present age.

Describe how you arrived at the final design
We decided to hang up with the density of an artwork. It was drawn directly on 2060×728mm sized paper to maintain an analogue drawing.

Give some indication of how successful the outcome was in the market
Because of this image, we could successfully increase the number of people who came to the show and create interest in Japanese mythology.