PERSONAL LAUNDRY by DESIGN ABSOLUTO for Brastemp

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PERSONAL LAUNDRY

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market Brazil
Agency DESIGN ABSOLUTO
Creative Director Pedro Luis Carvalho
Art Director Adriana Bernardi
Designer Clistini Camargo
Released March 2009

Credits & Description

Category: Homewares, Home Appliances & Automotive
Advertiser: WHIRPOOL BRASIL
Product/Service: BRASTEMP EGGO LAUNDRY MACHINE
Agency: DESIGN ABSOLUTO
Date of First Appearance: Mar 15 2009 12:00AM
Entrant Company: DESIGN ABSOLUTO, SAO PAULO, BRAZIL
Creative Director: Pedro Luis Carvalho (Design Absoluto)
Planning Director: Alessandra Baronni Garrido (Design Absoluto)
Art Director: Adriana Bernardi (Design Absoluto)
Designer: Clistini Camargo (Design Absoluto)
Media placement: Cardboard box - Home Appliance shops - 15/03/2009

Describe the challenges and key objectives
One of the challenging objectives: - to design a packaging for a product that has never had one in its category. - bring appeal to the product design as the same time to the usage of it.

Describe the brief from the client
To create a packaging design for a very small laundry machine to be placed in a bathroom. To be used for delicate clothes, or a quick wash on a few pieces.

Describe how you arrived at the final design
The approach was to use some unusual sensual shots of the product combined with some people silhouettes in a way to appeal to young men and women to a product that matches their lifestyle.

Give some indication of how successful the outcome was in the market
Since its debut in the market, Whirpool Brazil has commissioned the office to design other packaging for products that used to be just a one color cardboard.