GOURMAND SPACE BRASTEMP by ART OFFICE DESIGN for Brastemp

Adsarchive » Design & Branding » Brastemp » GOURMAND SPACE BRASTEMP

GOURMAND SPACE BRASTEMP

Pin to Collection
Add a note
Industry Electronic Devices & Home Appliances, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency ART OFFICE DESIGN
Released September 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: BRASTEMP
Product/Service: GOURMAND
Agency: ART OFFICE DESIGN
Date of First Appearance: Sep 25 2009 12:00AM
Entrant Company: ART OFFICE DESIGN, Curitiba, BRAZIL
Manager of counts: Ricardo Coelho (Art Office Design)
Architeture: Renata Mori Branco (Art Office Design)
Architeture: Ricardo Laredo Diniz (Art Office Design)
Architeture: Felipe Moreira (Art Office Design)
Director of creation: José Junior (Art Office Design)
Director of Creation: Maurício Medeiros (Art Office Design)
Media placement: Installation - Lojas Colombo - 25/09/2009

Describe the challenges and key objectives
There were 3 challenges: - Highlight a product line within a retail environment, in a marked out area of up to 12m². - Humanise the environment by using accessories that also transmit the line’s concept. - Creation of a modular version for exhibiting the equipment, since the project was replicated across a number of different POSs.

Describe the brief from the client
An ambiance that exhibits the products of Brastemp’s Gourmand line, which communicates with consumers and stimulates their wish-to-buy. The space is integrated to the POS but the products stand out, because of their placement or lighting. In addition to exhibiting the products, the space translates and communicates the concept the brand wishes to transmit. The target audience are active and connected men and women, between the ages of 30 and 45 years old.

Describe how you arrived at the final design
The intelligence created in modulating the project that adapts to different store formats/configurations without loosing sight of the space’s main concept.

Give some indication of how successful the outcome was in the market
The ambiance was replicated in over 50 stores. With a view to addressing production costs and timeframes, a modular construct in MDF was created with ecologic Formica finishing to accommodate the Brastemp equipment. In addition to these, wood laminates, with silk-screen application on black slate, glass pastilles, MDF with lacquer-based paints were used.