BRAVIDA LONDON PICTOGRAMS by BerntzonBylund for Bravida

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BRAVIDA LONDON PICTOGRAMS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Sweden
Agency BerntzonBylund
Creative Director Hans Bylund
Art Director Johan Gustafsson
Copywriter Åsa Österlund
Designer Isa Svärd
Released April 2012

Credits & Description

Category: Posters
Advertiser: BRAVIDA
Product/Service: BRAVIDA
Agency: BERNTZONBYLUND
Copywriter: Åsa Österlund (Berntzon Bylund)
Art Director: Johan Gustafsson (Berntzon Bylund)
Designer: Isa Svärd (Berntzon Bylund)
Account Director: Jacob Odqvist (Berntzon Bylund)
Account Manager: Linda Rosengren (Berntzon Bylund)
Creative Director: Hans Bylund (Berntzon Bylund)
Media placement: Posters - Bravida Offices - April 19th 2012

Describe the brief from the client
Create an internal campaign to make their staff aware of the fact that Bravida will be sponsoring the Swedish TV-broadcasts from the London2012 Olympics.

Describe the challenges and key objectives
To create a powerful and cost effective campaign that could be easily spread and displayed in the client’s offices across Sweden.

Describe how you arrived at the final design
We combined the classic Olympic pictograms with the fact that London is associated with rain.

Give some indication of how successful the outcome was in the market
By making fun and easily understood posters, the message of the sponsorship could be easily spread through the organisation.