Brazilian Motorcycle Fair Design & Branding INVITATION TATOO by Isobar Sao Paulo

INVITATION TATOO

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency Isobar Sao Paulo
Creative Director Carlos Domingos
Art Director Henrique Mattos, Cristiano Rodrigues
Copywriter Daguito Rodrigues
Released September 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: SALÃO DUAS RODAS
Product/Service: BRAZILIAN MOTORCYCLE FAIR
Agency: AGE ISOBAR
Creative Director: Carlos Domingos (AGE Isobar)
Art Director: Henrique Mattos (AGE Isobar)
Copywriter: Daguito Rodrigues (AGE Isobar)
Art Director: Cristiano Rodrigues (AGE Isobar)
Media placement: Mailing - São Paulo - September 1st 2011

Describe the brief from the client
Salão Duas Rodas (Brazilian Motorcycle Fair) is the largest motorcycles fair in Latin America. In 2011, we were asked to create invites for 300 guests to the event – mainly journalists and people from the mailing of motorcycle dealers. That means motorcycle lovers. How could we make them feel attracted to go the fair?

Describe the challenges and key objectives
Besides motorcycle, what riders like most? Tattoos. Having that in mind, we called one of the most famous tattoo artists in Brazil to do 3 drawings: custom, speedy and trial. We transformed those drawings into tattoos and sent them to 300 motorcycle lovers. To enter the event, they just had to show the tattoo, like a classic rider.

Describe how you arrived at the final design
Riders love tattoos and motorcycles. Therefore, we transformed a tattoo into an invitation card for the largest motorcycle fair in Latin America. A machine did the optical reading at the entrance of the event.

Give some indication of how successful the outcome was in the market
Present were 80% of the opinion leaders invited. That is a 60% increase over the previous event. Our idea of an optical reading tattoo was so successful we were contacted to sell the idea on to other events.