MUSIC POSTERS by MAQUINA ESTUDIO for Brazilian Symphony Orchestra (OSB)

MUSIC POSTERS

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Brazil
Agency MAQUINA ESTUDIO
Released March 2009

Credits & Description

Category: Posters
Advertiser: ORQUESTRA SINFONICA DO ESTADO DE SÃO PAULO
Product/Service: CONCERTS
Agency: MÁQUINA ESTÚDIO
Date of First Appearance: Mar 8 2009 12:00AM
Entrant Company: MÁQUINA ESTÚDIO, São Paulo, BRAZIL
Entry URL: www.kikofarkas.com.br
Owner / Designer / Illustrator: Kiko Farkas (Máquina Estúdio)
Assistant Designer: Elisa von Randow (Máquina Estúdio)
Assistant Designer: Hugo Timm (Máquina Estúdio)
Assistant Designer: Mateus Valadares (Máquina Estúdio)
Media placement: concerts - Sala São Paulo (concert hall) - april 2009

Describe the challenges and key objectives
Posters had to be made on a weekly basis in an ultra fast tempo. Also, most of the times, posters did not only advertise a single concert, but several ones, with sometimes very different characteristics.

Describe the brief from the client
Osesp needed to communicate a spirit of boldness, innovation and modernity, to dismiss the common image associated with classical music: Old compositions, played in a neo-classical building, by people dressed in tailcoats. Posters would be displayed only at the foyer of Sala São Paulo (house of Osesp).

Describe how you arrived at the final design
I decided not to use elements regularly connected to classical music, but musical elements that could be interpreted visually: rhythm, harmony, composition, group, pause, chromaticism, texture, tension, direction, dynamics, melody, order, disorder, parallels and many others. Anything could be used as long as it expressed some emotion connected to music. After the first pieces had been approved, we settled into a climate of trust. Almost 300 posters were produced.

Give some indication of how successful the outcome was in the market
The posters have been ehxibited in varios countries and published by various design magazines. Also an ehxibition here in São Paulo just finished at April 11th 2010.