Bruno Bernardi Design & Branding BRUNO BERNARDI STATIONARY by Qg Propaganda

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BRUNO BERNARDI STATIONARY

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Industry Photo Development
Media Design & Branding
Market Brazil
Agency Qg Propaganda
Creative Director Marcello Droopy Almeida
Art Director Camila Sayuri Miyamura
Released January 2012

Credits & Description

Category: Logo Design
Advertiser: BRUNO BERNARDI PHOTOGRAPHY
Product/Service: PHOTOGRAPHY
Agency: QG PROPAGANDA
Art Director: Camila Sayuri Miyamura (QG Propaganda)
Creative Director: Marcello Droopy (QG Propaganda)
Art Buyer: Alexandre Oliveira (QG Propaganda)
Media placement: Business Card - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Calendar - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Letterhead - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Small Envelop - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Large Envelop - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Mailing Stickers - Mailing Distributed To Clients And Prospects - 16/01/2012
Media placement: Dvd Envelop - Mailing Distributed To Clients And Prospects - 16/01/2012

Describe the brief from the client
To created a unique and memorable stationary that could also serve as the client’s portfolio.

Describe the challenges and key objectives
Although photography is a very technical craft, it is also a form of art, therefore subject to one’s taste or passing fashions. We decided to use this to our advantage, placing the recipients in the photographer’s shoes, inviting them to see the world through his eyes.

Describe how you arrived at the final design
With the photographer’s perspective as a theme in mind, we decided to apply it to his portfolio, stationary and business cards, creating a unique and uniform visual identity for him. One that would also display his work in a new and interesting way.

Give some indication of how successful the outcome was in the market
Although we are not able to quantify at this point, since it’s an ongoing project, our client received a very large number of compliments. More importantly, he received calls from new prospects that decided to contact him after receiving his portfolio.