Budweiser Design & Branding Budweiser Global Redesign, 15 by Jones Knowles Ritchie London

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Budweiser Global Redesign, 15

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Industry Beers and Ciders
Media Design & Branding
Market United Kingdom
Agency Jones Knowles Ritchie London
Art Director Tosh Hall
Designer Augustus Cook
Typographer Ian Brignell
Released April 2016


LIA 2016
Package Design Product Line Silver Winner

Credits & Description

Entrant: Jones Knowles Ritchie, New York
Brand: Budweiser
Corporate Name of Client: AB-InBev
Global Account Director: Matt Bevington
Managing Director: Sara Hyman
Agency Account Director: Phil Buhagiar
Design Company: Jones Knowles Ritchie, New York
Creative Director: Tosh Hall
Art Director: Tosh Hall
Design Directors: Paul Sieka/Daniel D'Arcy/Andy Baron
Designer: Augustus Cook
Multimedia: Matthew Coluccio/Justin Sottile
Typographer: Ian Brignell
Description of the Project:
No American beer brand rivals the rich history and iconography of Budweiser. Since 1876, the brand has represented uncompromising commitment to quality, reflected through the craft and care that goes into brewing every beer.
The brief
Our task was to align the brand’s design with the brand’s spirit. Budweiser partnered with our NYC team to refresh their packaging and visual identity.
The creative idea
After an immersion in the Budweiser archives, then the team drew inspiration from the best parts of the 140 year design legacy. The idea was simple, sweat the details. Every element of the brand’s design language, including the simplified “Bowtie” logo, optimized packaging and two bespoke typefaces, were recrafted. The revitalized designs reflect a true commitment to craftsmanship.
The iconic beer brand seems to have found its voice once again through a bold and crafted design language. Through design we can drive reappraisal and brand truth for this true American icon.