Budweiser Design & Branding CUCKOO CLOCK by Africa Sao Paulo

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Industry Beers and Ciders
Media Design & Branding
Market Brazil
Agency Africa Sao Paulo
Art Director Rafael Oliveira, Estefânio Holtz, Lucas Reis, Cristiano Barros
Released March 2013

Credits & Description

Advertiser: AMBEV
Agency: AFRICA
Category: Print and Poster Ads
Planning Director: Ana Cortat (Africa)
Art Buyer: Carmen Castillo (Africa)
Client Services Team: Diogo Cunha (Africa)
Art Director: Cristiano Barros (Africa)
Print Production: Edson Harada (Africa)
Art Director: Estefanio Holtz (Africa)
Client Services Team: Fernando Bernardo (Africa)
Media Team: Luiz Fernando Vieira (Africa)
Media Team: Paulo Ilha (Africa)
Cco/Creative Director: Sergio Gordilho (Africa)
Creative Director/Art Director: Vico Benevides (Africa)
Client Services Team: Ana Carolina Boccia (Africa)
Print Production: Carla Lustosa (Africa)
Client Services Team: Marcello Passos (Africa)
Art Director: Rafael Oliveira (Africa)
Illustration: Zombie (Zombie)
Art Director: Lucas Reis (Africa)
Client Services Team: Marcio Santoro (Africa)
Media Team: Rodrigo Famelli (Africa)
Creative Director/Copywriter: Rodrigo Saavedra (Africa)

The campaign succeeded in strengthening the ties between Budweiser, UFC, and International music fans. The in-depth, highly detailed nature of the images made people think that Budweiser really understood the two types of events in detail, therefore earning some much appreciated credibility for the brand.

Brief Explanation
Create designs that stood out and communicated Budweiser's premium events platforms.

As the Budweiser tagline mentions Time, we decided to use the word as the trigger for the visual idea:We developed cuckoo clocks made from UFC and music concert elements. In each clock, the typical wooden bird is replaced with a Budweiser bottle, announcing the great times to come.

Client Brief Or Objective
Promote Budweiser’s sponsorship of live shows and UFC using the brand's core message: Great Times Are Coming.