Bully Cashmere Design & Branding BULLY CORPORATE IDENTITY by Furia

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BULLY CORPORATE IDENTITY

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Industry Apparel, Clothing & Footwear
Media Design & Branding
Market Argentina
Agency Furia
Art Director Guillermo Tragant
Photographer Inés Tanoira
Released August 2011

Credits & Description

Category: Consumer Products
Advertiser: BULLY CASHMERE
Product/Service: BULLY CASHMERE
Agency: FURIA WORLD
Executive Creative Director: Guillermo Tragant (Furia World)
Art Director: Guillermo Tragant (Furia World)
Designer/Illustrator: Marcelo Cardozo (Furia World)
Designer/Illustrator: Javier Sain Jean (Furia World)
Photographer: Inés Tanoira (Furia World)
Head Of Production: Martín Salas (Furia World)
Account Director: Luis Brusco (Furia World)
Media placement: CORPORATE IDENTITY - ARGENTINA - AUGUST 2011

Describe the brief from the client
Create a brand name, logo and identity system for a cashmere brand targeted to young adults.

Describe the challenges and key objectives
Make a memorable icon that would become a property for the brand. In other words, to be easily recognised and loved.

Describe how you arrived at the final design
We picked the name BULLY because it's tough. Then we chose a chicken to represent BULLY. Chickens are very 'chicken'. The icon perfectly balances the feel of soft, luxury cashmere, and contemporary, street smarts.
Our chicken-crafted universe provides an opportunity to invent an extensive, and unique graphic language.

Give some indication of how successful the outcome was in the market
A wide range of artwork for implementation on labels, apparel graphics, web, ads, packaging, store displays and more, that evokes the brand at every contact.