Buzzz Entertainment Design & Branding DARTH VADER by TBWA\ India

DARTH VADER

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Industry Video Games/Consoles
Media Design & Branding
Market India
Agency TBWA\ India
Released January 2012

Credits & Description

Category: Posters
Advertiser: BUZZZ ENTERTAINMENT
Product/Service: BUZZZ CORNER
Agency: TBWA\INDIA
National Creative Director: Rahul Sengupta (TBWA\India)
Creative Director: Rishi Chanana (TBWA\India)
Art Director: Rishi Chanana (TBWA\India)
Designer: Rishi Chanana (TBWA\India)
Copywriter: Rishi Chanana (TBWA\India)
Illustrator: Rishi Chanana (TBWA\India)
Copywriter: Shagun Seda (TBWA\India)
Media placement: In-Store Poster - Buzzz Entertainment Stores Across North India, Gaming Stores, IT Stores & Malls. - 13 January 2012
Describe the brief from the client
The brief was simple: to announce the much awaited Star Wars Battlefront II for PS/Xbox now available at Buzzzcorner.
Describe the challenges and key objectives
Amongst the thousands of games available and being launched every week, the objective was to make Star Wars Battlefront II's launch visible in the market so that it is available across every platform, ie. PlayStation/Xbox.
Describe how you arrived at the final design
The instore poster was designed with a simple creative approach - a bold illustration of ‘Darth Vader’ - an iconic character of the Star Wars Saga, which fits distinctively with the Xbox/PlayStation console, communicating the message simply - Xbox/PS3 Star Wars, in stores now.
Give some indication of how successful the outcome was in the market
Sales of the video game increased manifold compared to the previous year. Not only was the game flying off the shelves, consumers were equally interested in purchasing the poster.