THE ROOM by Net#work BBDO Johannesburg for CADIZ FINANCIAL SERVICES

THE ROOM

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Industry Banking & Financial Services
Media Design & Branding
Market South Africa
Agency Net#work BBDO Johannesburg
Director Corne Van Rooyen
Executive Creative Director Ivan Johnson, Justin Bonello
Creative Director Alexis Beckett, Pete Case
Producer Jenny Brown
Editor Eben Smal - Priest
Released March 2010

Credits & Description

Category: Digital Design – Websites & Online Advertising
Advertiser: CADIZ FINANCIAL SERVICES
Product/Service: FINANCIAL SERVICES
Agency: NET#WORK BBDO CAPE TOWN
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: NET#WORK BBDO CAPE TOWN, SOUTH AFRICA
Entry URL: http://doitright.cadiz.co.za/
Chief Creative Officer: Mike Schalit (Net#work BBDO)
Executive Creative Director: Ivan Johnson (Net#work BBDO)
Creative Director: Alexis Beckett (Net#work BBDO)
Deputy Creative Director: Kyle Cockeran (Net#work BBDO)
Agency TV Producer: Sarah Southey (Net#work BBDO)
Executive Creative Director: Justin Bonello (Cooked in Africa)
Director: Corne van Rooyen (Cooked in Africa)
Director of Photography: Sunel Haasbroek (Cooked in Africa)
Producer: Jenny Brown (Cooked in Africa)
Sound Engineer: Stephen Kramer (Cooked in Africa)
Editor: Eben Smal (Priest)
Creative Director: Pete Case (Gloo)
Senior Designer: Teresa Pechau (Gloo)
Senior Project Manager: Bianca Joynt (Gloo)
Design: Alex Van Rensburg (Gloo)
Lead Developer: Brendan Goosen (Gloo)
Front end developer: Raylene Samuels (Gloo)
Head of Development: Graham Talbot (Gloo)
Developer: Chris Marais (Gloo)
Senior designer: Marco Russolilo (Gloo)
Media placement: Microsite - Microsite - 15 March 2010

Describe the challenges and key objectives
Considering the huge wastage when TV is used to reach what is essentially a very targeted niche market, we decided to give savvy investors a break from the boring and expected fare and reward them on a more intriguing level with some compelling, refreshing and enlightening communication that allows them to engage in a two-way conversation.

Describe the brief from the client
In start contrast to the underhanded practices making the headlines from the rest of the financial world, Cadiz Financial Services Group have repositioned their brand on the platform of: “Do it right”. Our challenge was to convey their sharp financial acumen, as well as their commitment to ethical business practices.

Describe how you arrived at the final design
We created a microsite that took Cadiz’s core values and demonstrated them via a number of seemingly unrelated characters and objects, including 3 mini-movies. At first glance, it would appear as if they have nothing to do with Cadiz – but click on them, and you’ll see they all highlight one of Cadiz’s core philosophies. We embedded certain objects on the landing page with the ability to take the viewer straight through to the Cadiz main site, and to make contact with a personal relations manager.

Give some indication of how successful the outcome was in the market
The site only went live on 15 March 2010, but the site received 1700 visitors on its first day and elicited much favourable debate on media blogs.