NINJA/VAMPIRE/ZOMBIE by Taxi Canada for Calgary International Film Festival


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Industry Shows, Events & Festivals
Media Design & Branding
Market Canada
Agency Taxi Canada
Creative Director Trent Burton
Copywriter Bob Wood
Illustrator Byron Eggenschwiler
Released September 2011

Credits & Description

Category: Posters
Creative Director: Trent Burton (Taxi Canada)
Art Director/Designer/Typographer: Darcy Twarog (Taxi Canada)
Illustrator: Byron Eggenschwiler (Taxi Canada)
Copywriter: Bob Wood (Taxi Canada)
Media placement: Posters - Festival Theatre - April 11-17

Describe the brief from the client
Increase theatregoers’ awareness that the Calgary Underground Film Festival (CUFF) presents the best, cult, genre and underground films from around the world — the stuff you wouldn’t see at a mainstream theatre.

Describe the challenges and key objectives
How do we compete with the over-produced Hollywood movie posters, without using images from specific existing films?

Describe how you arrived at the final design
We kept it all about the movies. We combined recognisable genre visuals with film-rating symbols to communicate that the festival curates the best martial arts, horror and cult movies. Detailed, raw illustrations and large areas of colour made sure these oversized horizontal posters couldn’t be ignored.

Give some indication of how successful the outcome was in the market
The posters were buzzed about at festival screenings, with audience members asking where they could get copies to take home.

Beyond the festival, these images were blogged and re-blogged by lovers of zombies, vampires and ninjas. They appeared online where genre film fans gather, expanding awareness of the Film Festival far past the walls of the theatre.