45 DEGREE CARD by Grey Mumbai for Achyutpalavcalligraphy.com

45 DEGREE CARD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market India
Agency Grey Mumbai
Executive Creative Director Karan Rawat
Creative Director Sachin Kamath
Art Director Mandar Acharekar
Released October 2011

Credits & Description

Category: Promotional Item Design
Advertiser: ACHYUT PALAV CALLIGRAPHY
Product/Service: ACHYUT PALAV CALLIGRAPHY
Agency: GREY WORLDWIDE INDIA
National Creative Director: Amit Akali (Grey Worldwide India)
National Creative Director: Malvika Mehra (Grey Worldwide India)
Senior Executive Creative Director: Rohit Malkani (Grey Worldwide India)
Executive Creative Director: Karan Rawat (Grey Worldwide India)
Senior Creative Director: Bhavesh Kosambia (Grey Worldwide India)
Creative Director: Sachin Kamath (Grey Worldwide India)
Copywriter: Mandar Acharekar (Grey Worldwide India)
Art Director: Mandar Acharekar (Grey Worldwide India)
Media placement: Visiting Card - Advertising Agencies - 24th December, 2011

Describe the brief from the client
Achyut Palav, India's most celebrated calligrapher, wanted to create a visiting card.

Describe the challenges and key objectives
At the onset, we decided to create a visiting card that could be a fitting tribute to his art.

Describe how you arrived at the final design
As inspiration, we delved into his craft and realised that country"s most proficient could use any object cut at a 45-degree angle and use it as a makeshift brush. The idea for his visiting card practically wrote itself. We designed a business card with one side cut at an angle of precisely 45-degrees.

Give some indication of how successful the outcome was in the market
To add his personal touch, each card was separately dipped in ink before being handed out to prospective clients. A simple yet charming idea much like an ode to the artist and his art.