Cameron House Records Design & Branding CAMERON HOUSE RECORDS LOGO by BBDO Toronto

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Industry Consumer & Public services, Advertising agencies, Publishing, streaming & media, Business equipment & services
Media Design & Branding
Market Canada
Agency BBDO Toronto
Designer Mike Nugent
Released July 2011

Credits & Description

Category: Logo Design
Senior Vice President/Executive Creative Director: Carlos Moreno (BBDO Toronto)
Senior Vice President/Executive Creative Director: Peter Ignazi (BBDO Toronto)
Designer: Mike Nugent (BBDO Toronto)
Associate Creative Director/Art Director: Jaimes Zentil (BBDO Toronto)
Account Director: Rebecca Flaman (BBDO Toronto)
Media placement: Logo - In-store posters - June 1, 2011

Describe the brief from the client
Cameron House, an established venue and gallery for young artists and musicians launched their own record label – Cameron House Records – to nurture and promote these artists. The brief was to establish an identity and brand voice for the label. The client was adamant the work should reflect the 'independent' nature of the label, that this was not a major but small and 'ground-level' label.

Describe the challenges and key objectives
The challenge was awareness. The objective was to build the brand beyond the gallery/venue's clientele and engage a wider audience. The new brand was part of a grass-roots campaign to promote the label at a local level.

Describe how you arrived at the final design
Known for the ant sculptures that cover the building, Cameron House's unique décor is an expression of 'old world' and the bizarre. It was important the design embrace this eclectic nature of the brand.

Give some indication of how successful the outcome was in the market
During launch week, traffic to Cameron House increased beyond capacity and several artists signed to the label. Shirts and posters featuring the new brand sold out almost instantly. Increased demand and subsequent foot traffic to the Cameron House generated increased CD and merchandise sales. Local media and blogs picked up the this 'groundswell' and spread the word.