CJFE (Canadian Journalists for Free Expression) Design & Branding COVER UP by Juniper Park \ TBWA

COVER UP

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Canada
Agency Juniper Park \ TBWA
Copywriter Matt Hubbard
Illustrator Mike Schonberger, Ryan Teixeira, Nabil Elsaddi
Released April 2012

Credits & Description

Category: Posters
Advertiser: CANADIAN JOURNALISTS FOR FREE EXPRESSION (CJFE)
Product/Service: CANADIAN JOURNALISTS FOR FREE EXPRESSION (CJFE)
Agency: JUNIPER PARK
Executive Creative Director/Partner: Alan Madill (Juniper Park)
Executive Creative Director/Partner: Terry Drummond (Juniper Park)
Executive Creative Director/Partner: Barry Quinn (Juniper Park)
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Illustrator: Ryan Teixeira
Illustrator: Nabil Elsaddi
Illustrator: Mike Schonberger
Agency Print Producer: Mark Prole
Agency Print Producer: Toby Sime
Media placement: Poster - Canadian Univerisities - 20 different schools - April 23rd, 2012

Describe the brief from the client
Raise awareness that every year journalists are murdered for simply reporting the truth.

Describe the challenges and key objectives
Canadians are complacent about their rights to free speech. They needed to be shocked into caring.

Describe how you arrived at the final design
We could think of no better spokespeople for this cause than the murdered journalists themselves. Securing rights with publications including The Guardian in the UK, we used journalists’ actual articles and affidavits as backgrounds.