FILM NAME CARD by McCann Bangkok for TECHNO-SELL (FREY)

FILM NAME CARD

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Industry Automotive products, services and accessories, Business equipment & services, Corporate Image
Media Design & Branding
Market Thailand
Agency McCann Bangkok
Creative Director Santi Suwanvalaikorn
Art Director Boonasak Bunnahirun
Copywriter Pongchai Rattanasiriluk
Photographer Chub Nokkaew
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: TECHNO-SELL (FREY)
Product/Service: CAR WINDOW UV PROTECTION
Agency: McCANN WORLDGROUP THAILAND
Date of First Appearance: Oct 1 2010
Entrant Company: McCANN WORLDGROUP THAILAND, Bangkok, THAILAND
Chief Creative Officer: Martin Lee (McCann Worldgroup Thailand)
Creative Director: Santi Suwanvalaikorn (McCann Worldgroup Thailand)
Copywriter: Pongchai Rattanasiriluk (McCann Worldgroup Thailand)
Art Director: Boonasak Bunnahirun (McCann Worldgroup Thailand)
Agency Producer: Than Burana (McCann Worldgroup Thailand)
Agency Producer: Dujdao Lapsombatsiri (McCann Worldgroup Thailand)
Photographer: Chub Nokkaew (Chub Cheevit)
Media placement: Name Card - By Hand - 1 October 2010

Describe the brief from the client
To create a distinctive business card for Lamina car films service and convince people that the film is effectively able to protect them from sunlight and UV.

Describe the challenges and key objectives
The challenge is to make consumers prefer our film over others which have many brands in market and to elavate our brand up to top of mind.
The concept idea is to let people know how capable of our service of UV protection film, and whenever they face the sunlight, they will recall us.

Describe how you arrived at the final design
The business card has been designed for product demonstration together with unique capability by using the real film as a material for printing out this business card. It will look opaque black and invisible to make clients curious, but as soon as the clients look through under the light, they will see the trademark, slogan above the name with the title and address. It would look even clearer under the sunlight.
This can tell how effective our service is and present our concept idea “UV Protection”. Furthermore the client will always remember our service on sunny days.

Give some indication of how successful the outcome was in the market
The client’s business card instantly introduced their service in a way that is insightful for consumers. The card becomes a talking point amongst in-car users and Lamina share actually increased a further 2% following the introduction of the card.