Carlsberg Design & Branding Carlsberg Expørt by Taxi Studio

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Carlsberg Expørt

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Industry Beers and Ciders
Media Design & Branding
Market United Kingdom
Agency Taxi Studio
Released July 2016

Awards

Roses Creative Awards 2017
Design Packaging Silver

Credits & Description

Category: Alcoholic Drinks
Client: Carlsberg
Agency: Taxi Studio
Synopsis:
Carlsberg EXPØRT needed to reposition themselves as a premium beer from Denmark.
We elevated Carlsberg’s Danish provenance with a design system based on the national flag and an aesthetic style inspired by ‘hygge’; the Nordic philosophy of blending the warm and cool. It’s Danish design with premium beer cues: credible and crafted, simple and powerful, warm and cool.