Carpos Design & Branding Extra Virgin Olive Oil Par Excellence, 7 by Panos Tsakiris London

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Extra Virgin Olive Oil Par Excellence, 7

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Industry Butter, Edible oil & Fats
Media Design & Branding
Market United Kingdom
Agency Panos Tsakiris London
Released February 2017

Awards

One Show 2018
Design Packaging / Specialty Gold

Credits & Description

Entrant: Panos Tsakiris, London
Brand: Carpos® Evoo Par Excellence
Corporate Name of Client: CARPOS
Packaging Manufacturing Company: Foldings, Thessaloniki
Design Company: Panos Tsakiris, London
Designer: Panos Tsakiris
Photography Studio: dt.Shoot, Thessaloniki
Photographers: Thomas Savopoulos/Dimosthenes Giovanoglou
Artist/Sculptor: George Vavatsis
Mould Maker: George Vavatsis
Printing Office: Gramma
TAGS CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS
Synopsis:
We were to "design a system of products (a bottle and its packaging) that can safely hold our 'evoo par excellence.' The main market is Switzerland, where the company is also based."
The chief aim was that the user enjoy this experience with more than one sense, and for this reason profound textures have been subtly incorporated in the design. The main inspiration for the solutions has been the form of the olive tree trunk in different ways and applications. The secondary inspiration was the bond between mother and child. The ethos of CARPOS and the project's guidelines were the tools that helped 250 exclusively handcrafted bottles see the light of the day. 750 olive trees in the mountains of Rhodope, Greece have been meticulously preserved throughout the year so that the user can enjoy this evoo par excellence with care, like the way it was produced.
Research shows that olive oil, the foundation of the Mediterranean diet, could slow the aging process in the brain by up to five years. For this reason, we have created #addfiveyearstoyourlife. This is the first of the many awareness campaigns CARPOS is bound to run.
Finally, each of the 250 limited bottles is ready to be shipped individually in its own eco-sustainable packaging, structured with no adhesives. Sustainable printing and materials were carefully selected. The minimalistic organic form of the bottle, the materials and its time-consuming process is what makes it look different. However, the attention to detail and love for what the people at CARPOS do is what adds value to the brand.