TOY SOLDIER by Cartoon Network Latin America for Cartoon Network Latin America/sears

TOY SOLDIER

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market United States
Agency Cartoon Network Latin America
Director Animatório
Creative Director Hernan La Greca
Producer Thomas Miguel, Ana Mendonça
Released April 2010

Credits & Description

Category: Broadcast Design & Graphics
Advertiser: CARTOON NETWORK LATIN AMERICA
Product/Service: CARTOON NETWORK
Agency: CARTOON NETWORK LATIN AMERICA
Date of First Appearance: Apr 26 2010 12:00AM
Entrant Company: CARTOON NETWORK LATIN AMERICA, Atlanta, USA
Creative Director: Hernán La Greca (Cartoon Network Latin America)
Senior Writer/Producer: Daniel Xavier (Cartoon Network Latin America)
Writer/Producer: Eduardo Bragança (Cartoon Network Latin America)
Production Coordinator: Michelle Slater (Cartoon Network Latin America)
Producer: Thomas Miguel (Vetor Zero/Animatório)
Producer: Ana Mendonça (Vetor Zero/Animatório)
Executive Producer: Luiz Carlos Reis (Vetor Zero/Animatório)
Director: Animatório (Vetor Zero/Animatório)
Director of Photography: Will Etchebehere (Vetor Zero/Animatório)
Sound Design: JC Richardson (Soapbox Studios)
Rigging: Richard Maegaki (Vetor Zero/Animatório)
Rigging: Rogério Miyagi (Vetor Zero/Animatório)
Rigging: Daniel Ho (Vetor Zero/Animatório)
Graphic Design: James Powell (Magick Lantern)
Animator: Alexandre Martins (Vetor Zero/Animatório)
Modelling: Danilo Enoki (Vetor Zero/Animatório)
Tracking: Henrique de Freiras (Vetor Zero/Animatório)
CG Director/Render/Composing: Paulo Pinho (Vetor Zero/Animatório)
Composing: Paulo Ferreira (Vetor Zero/Animatório)
Composing: Guilherme Ferreirinha (Vetor Zero/Animatório)
Media placement: TV Commercial - Cartoon Network's commercial breaks - 26 April 2010 - 31 Dec 2010

Describe the challenges and key objectives
The biggest challenge was to make the main character, made with 3D animation, to look like it was real. After 5 weeks of production, we think we made it.

Describe the brief from the client
To create a funny TV ident to promote the client's network.

Describe how you arrived at the final design
We wanted to create an heroic atmosphere so we made a careful research on war movies, like "Saving Private Ryan". That was our inspiration for the ident.

Give some indication of how successful the outcome was in the market
The ident will air for the first time in 26/04/10. We have no results yet.