THE NODDING BILLBOARD by Ogilvy & Mather Bogota for Carulla

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THE NODDING BILLBOARD

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market Colombia
Agency Ogilvy & Mather Bogota
Creative Director Diego Cardenas, Mauricio Guerrero
Art Director Daniel Mora, Jhon Chacon, Carlos Andres Lopez
Copywriter Andres Moncayo - Pablo Acosta - Juan Cardenas - Carolina Suarez, Juan Cardenas - Julian Gutierrez - Daniel Rincon
Producer Freddy Rivero
Account Supervisor Fabio Quiroga
Released April 2012

Credits & Description

Category: Public Spaces
Advertiser: GRUPO EXITO - CARULLA
Product/Service: CARULLA COFFEE
Agency: OGILVY & MATHER COLOMBIA
Chief Creative Officer: John Raul Forero (Ogilvy & Mather Colombia)
Head Of Art: Juan Pablo Alvarez (Ogilvy & Mather Colombia)
Creative Director: Mauricio Guerrero/Diego Cardenas (Ogilvy/Mather Colombia)
Copywriter: Julian Gutierrez (Ogilvy & Mather Colombia)
Copywriter: Juan Cardenas (Ogilvy & Mather Colombia)
Art Director: Andres Lopez (Ogilvy & Mather Colombia)
Art Director: Daniel Mora (Ogilvy & Mather Colombia)
Art Director: Jhon Chacon (Ogilvy & Mather Colombia)
Producer: Freddy Rivero (Ogilvy & Mather Colombia)
Account Supervisor: Fabio Quiroga (Ogilvy & Mather Colombia)
Advertiser's Supervisor: Angela Duran (Grupo Exito)
Media placement: Outdoor - 4 Billboards - Main Highways In Bogotá Colombia - 11 April 2012, 28 July 2012

Describe the brief from the client
Promote Carulla Coffee through alternatives to traditional media.

Describe the challenges and key objectives
Go beyond the conventional outdoor and seek new technical solutions that surprise in the saturated streets.

Describe how you arrived at the final design
Everyone needs coffee to wake up, both men and women. The challenge was to take this thought to our billboards too.

Give some indication of how successful the outcome was in the market
We managed to design completely unexpected and insightful billboards that surprised people in their everyday life.