Cathay Pacific Airways Design & Branding The Well Travelled Lai See by Mccann Worldgroup (hong Kong)

Adsarchive » Design & Branding » Cathay Pacific Airways » The Well Travelled Lai See

The Well Travelled Lai See

Pin to Collection
Add a note
Industry Airlines
Media Design & Branding
Market Hong Kong SAR China
Agency Mccann Worldgroup (hong Kong)
Associate Creative Director Agnes Lee, Fanny Lau, Dan Jacques
Executive Creative Director Martin Lever
Creative Director Rick Kwan, Guilherme Pecego
Art Director Kar-Wai Wong, O Mok
Senior Art Director Daniel Cheong
Released December 2017

Credits & Description

Media: Ambient
Category: Travel, transport & tourism
Client: Cathay Pacific Airways
Agency: McCANN Worldgroup Hong Kong
Country: Hong Kong
Executive Creative Director: Martin Lever
Creative Director: Rick Kwan
Creative Director: Guilherme Pecego
Art Director: Wai Wong
Art Director: O Mok
Producer: Wing Tam
Assoc Creative Director: Dan Jacques
Assoc Creative Director: Agnes Lee
Assoc Creative Director: fanny lau
Senior Art Director: Daniel Cheong
Brandon Cheung, Managing Director
Aneeza Arshad, Junior Art Director
Juvenia Poon, Head of Chinese Copy
Jules O'Brien, English Copywriter
Yvonne Cheng, Chinese Copywriter
Debby Yung, English Copywriter
Jennifer Chua, Motion Graphics Designer
Prashant Galani, Strategist
Tracy Lui, Strategist
Julia Broughton, Group Account Director
Adina Surdu, Account Director
Julian Egli, Account Manager
Annie Ng, Associate Channel Planning Director
Teresa Mok, Channel Planner
Cathay Pacific:
Grace Cheung, Head of Public Engagement - Corporate Affairs Department
Prian Chan, Assistant Environmental Manager - Corporate Affairs Department
Priscilla Chok, Social Media Manager - Corporate Affairs Department
Synopsis:
Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.