CCTV DOCUMENTARY CHANNEL BRANDING - CULTURE by Jl Design for CCTV

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CCTV DOCUMENTARY CHANNEL BRANDING - CULTURE

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market China
Agency Jl Design
Director Johnason Lo
Producer Pan Huang
Released July 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: CCTV DOCUMENTARY CHANNEL
Product/Service: CCTV DOCUMENTARY CHANNEL
Agency: JL DESIGN
Director: Johnason Lo (JL Design)
Executive Producer: Angela Woo (JL Design)
Producer: Pan Huang (JL Design)
2D Designer: Lance Wei (JL Design)
2D Designer: Alejandra Lan (JL Design)
3D Artists: Chan Chia Chang (JL Design)
3D Artists: Zoe Tsai (JL Design)
3D Artists: Waiting Chen (JL Design)
Compositor: Showy Lin (JL Design)
Compositor: Rex Hon (JL Design)
Media placement: TV Commercial - CCTV Documentary Channel - July 1st, 2011

Describe the brief from the client
CCTV Documentary channel was to be broadcasted in Europe and North America. A rebranding of the channel was needed for the new markets and CCTV was looking at something bold, refreshing and visually exciting for the rebrand.

Describe the challenges and key objectives
[Culture through the ages]
History is being documented in different forms, and using various methods as we travel through the ages. Faithful portrayals of historical events play an important role in the preservation and development of human culture.

Describe how you arrived at the final design
As we look from the outside in, the vessels of time open up to reveal a kaleidoscopic effect that reflects the many true nature of a subject, and a story of civilisation that starts from an early darker period ends on a brighter note in the future.

Give some indication of how successful the outcome was in the market

CCTV Documentary has a solid image as part of China’s national television channel. After the release of the film, viewers and clients agree that this film has brought a strong international image to CCTV Documentary channel.