ZANKYO RECORD Design & Branding AFRICAEMO - SQUATTER by Dentsu Inc. Tokyo

Category: Illustration
Advertiser: ZANKYO RECORD
Product/Service: CD DESIGN, POSTER & MERCHANDISE
Agency: DENTSU
Date of First Appearance: Mar 17 2010
Entrant Company: DENTSU, Tokyo, JAPAN
Art Director / Illustrator: Yoshinaka Ono (JAPAN)
Media placement: Poster, CD, Goods - CLUB ROCK'N'ROLL (Live Hall) - 9 April 2010
Media placement: Poster, CD, Goods - 2nd Line (Live Hall) - 11 April 2010
Media placement: Poster, CD, Goods - JUNK BOX (Live Hall) - 18 April 2010
Media placement: Poster, CD, Goods - LIVE HOUSE Vanvan V - 19 April 2010
Media placement: Poster, CD, Goods - CRAZY MAMA 2nd Room (Live Hall) - 24 April 2010
Media placement: Poster, CD, Goods - CAVE-BE (Live Hall) - 25 April 2010
Media placement: Poster, CD, Goods - Sendai PARK SQUARE - 7 May 2010
Media placement: Poster, CD, Goods - Spiritual Lounge (Live Hall) - 9 May 2010
Media placement: Poster, CD, Goods - Cocoa (Live Hall) - 11 May 2010
Media placement: Poster, CD, Goods - SHELTER (Live Hall) - 14 May 2010

Describe the brief from the client
Please design the CD jacket, the poster, and merchandise for AFRICAEMO’s debut album "Squatter".

Describe the challenges and key objectives
The visual is occupied by the characters from hieroglyphs of ancient Africa,
inspired by the band name "AFRICAEMO", and the album title "Squatter".

Describe how you arrived at the final design
The visual is occupied by the characters from hieroglyphs of ancient Africa,
inspired by the band name "AFRICAEMO" and the album title "Squatter".

Give some indication of how successful the outcome was in the market
The album has had good sales. The merchandise was sold out at a live venue.