Cedar's Design & Branding Cedar's, 9 by GYK Antler

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Cedar's, 9

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Industry Grocery and Other foods
Media Design & Branding
Market United States
Agency GYK Antler
Released December 2016

Credits & Description

Advertised brand: Cedar's Mediterranean Foods, Inc.
Agency: GYK Antler
Сreative: : Jon Steinberg, Chris O’Keefe, Luke Garro, Abbey Tiderman
Published/Released (Month, Year): December, 2016
Country (Market): USA
Earlier this fall, marketing agency GYK Antler launched a brand overhaul for Cedar’s Mediterranean Foods, which has the #1 rated hommus brand in the natural foods channel and the #3 brand in the mainstream consumer market. The agency has just come out with new work for the brand — video content named “The Journey of a Cedar’s Chickpea.” It follows the life of a chickpea from harvest through delivery, showcasing the authentic and original history that Cedar’s has in bringing Mediterranean foods to America.The video content highlights the importance of transparency - both in the making of hommus itself and in its marketing. This conversation is coming back into play following some recalls in the category this fall. Wondering if you’d be interested in covering this work and/or having a conversation with GYK Antler about the topic of natural foods and transparency?