Ceviche Restaurant Brand Identity by Walk Warsaw for Ceviche

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Ceviche Restaurant Brand Identity

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Poland
Agency Walk Warsaw
Released April 2016

Awards

Golden Drum 2016
Design Visual identities Silver Drum

Credits & Description

Campaign name: Ceviche Restaurant Brand Identity
Registrant: Walk With David
Brand name: Ceviche
Creative director: David Racchi
Account Director / Manager: Marta Bresińska
Creative idea explanation: Ceviche is a seafood dish popular in diverse regions of latin america. The dish is typically made from fresh raw fish cured in citrus juices, such as lemon and spiced with chilli peppers. Our idea was to illustrate the concept of how raw products mixed together create the essence of this cultural dish, to create a sophisticated latin visual identity that is not cliche, where all supporting graphics are derived from the “c” logo, in the way that all ceviche dishes are created from raw products. Ceviche bar is the brain child of renowned chef, Martin Gimenez Castro.