Chadstone Design & Branding Tailor Made Store [image] 3 by BWM Dentsu Melbourne

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Tailor Made Store [image] 3

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Industry Department Stores & Shopping Malls
Media Design & Branding
Market Australia
Agency BWM Dentsu Melbourne
Chief Creative Officer Rob Belgiovane
Executive Creative Director Simon Bagnasco
Creative Director Phil Van Bruchem, Chris Andrews
Art Director Alexandra Walding
Copywriter Rachel Blacklaws
Production Revolver/Will Orourke
Released October 2016

Awards

D&AD 2017
Spatial & Experiential Design Experiential Design Wood Pencil

Credits & Description

Agency: Bwm Dentsu Melbourne
Client: Chadstone
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Simon Bagnasco
Copywriter: Rachel Blacklaws
Art Director: Alexandra Walding
Group Account Director: Natalia Shore
Account Director: Deanne Pascoe
Account Manager: Stephanie Bond
Onscreen Producer: Karlene van Opdorp
Head of Digital and Customer Experience: Mikael Perhirin
Digital Strategist: Mac Wright
Junior Digital Producer: Emerald Cowell
Community Manager: Danielle West
Marketing Director: Tanya Lunardon
Stylist: Sophie Barker
Production Company: Revolver/Will O'Rourke
Post House: Method Studios
Sound Studio: Front of House
Director: The Glue Society's - Luke Nuto
Creative Director: Phil van Bruchem
Creative Director: Chris Andrews
Synopsis:
As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. To prove this, we created The Tailor Made Store. A store which adapted and transformed to suit each individual. On entry, the store asked series of questions, gathering information from each person. The kinetic structure learnt, a unique algorithm interpreted the data and stagehands transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.