Primor Design & Branding EDIBLE MASTERPIECES EXHIBITION by IVITY BRAND CORP

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EDIBLE MASTERPIECES EXHIBITION

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Industry Shows, Events & Festivals, Sausage and meat products
Media Design & Branding
Market Portugal
Agency IVITY BRAND CORP
Copywriter Mara De Jesus
Released May 2011

Credits & Description

Category: Exhibitions & Live Events
Advertiser: PRIMOR
Product/Service: CHARCUTERIE
Agency: IVITY BRAND CORP
Chief Creative Officer: Paulo Rocha (Ivity Brand Corp)
Creative Director: Mara De Jesus (Ivity Brand Corp)
Senior Graphic Designer: André Hilário (Ivity Brand Corp)
Senior Graphic Designer: Cátia Oliveira (Ivity Brand Corp)
Senior Graphic Designer: Marcos Cruz (Ivity Brand Corp)
Copywriter: Mara De Jesus (Ivity Brand Corp)
Senior Brand Manager: Andreia Ferreira (Ivity Brand Corp)
Media placement: Artworks & Fine Charcuterie - Arte Popular Museum In Lisbon - 31st May 2011

Describe the brief from the client
For the launch of the new brand ‘Primor’, a Portuguese company celebrating its 50 years in the art of fine charcuterie, an edible exhibition was the centrepiece of the event where real products where framed like paintings for a visual and tasting experience.

Describe the challenges and key objectives
The objective was to present the new communication concept for the brand: tradition, art, masterpieces.

Describe how you arrived at the final design
Surrounded by the designer-created pig collection presenting the new packaging, people could delight their eyes and mouth with ‘Pork sausage, cooked chicken breast, thin smoked sausage’ Roy Lichtenstein; ‘Ham and Bacon thin strips’ Van Gogh, ‘Cooked ham and bacon’ Mondrian pizza; ‘Smoked shoulder slices’ Flemish still nature.

Give some indication of how successful the outcome was in the market
The event was attended by more of 500 people and was highly referenced in the industry, and distribution media. Naturally, at the end the masterpieces were gone.