Charles Hey Design & Branding TREE PHYSICIAN by Radley Yeldar

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Industry Business equipment & services
Media Design & Branding
Market United Kingdom
Agency Radley Yeldar
Creative Director Damian Nowell
Designer Martin Fanning
Photographer Henry Thomas
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: CHARLES HEY
Product/Service: TREE PHYSICIAN
Date of First Appearance: Oct 1 2010
Creative Director: Damian Nowell (Radley Yeldar)
Designer: Martin Fanning (Radley Yeldar)
Photographer: Henry Thomas (Radley Yeldar)
Photo Editor: Roland Woods (Radley Yeldar)
Media placement: Logo - - - Sept/Oct 2010
Media placement: Letterhead - Mailings - Sept/Oct 2010
Media placement: Comp Slip - Mailings - Sept/Oct 2010
Media placement: Business Card - Mailings and meetings - Sept/Oct 2010

Describe the brief from the client
Logo for a tree physician to be used on stationery and branded items.

Describe the challenges and key objectives
Charles Hey is a tree physician and required a simple identity that would create impact and give him standout in his local area.

Describe how you arrived at the final design

The solution is a strong, clean and simple identity. It uses a series of striking photographic images of unique tools that have been created by combining his everyday tools with medical instruments. This visual twist conveys a sense of precision and power, and suggests a real skill and understanding of his business.

Give some indication of how successful the outcome was in the market
The new identity has proved to be a great talking point and is generating lots of interest from prospective clients.