Checkpointmedia Multimediaproduktionen Design & Branding 10 YEARS CHECKPOINTMEDIA: CONCEPTS, PATHS, VISIONS by Checkpointmedia Multimediaproduktionen

Adsarchive » Design & Branding » Checkpointmedia Multimediaproduktionen » 10 YEARS CHECKPOINTMEDIA: CONCEPTS, PATHS, VISIONS


Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Austria
Agency Checkpointmedia Multimediaproduktionen
Art Director Martin Burkhardt
Editor Stefan Unger, Virgil Widrich, Stefan Reiter
Released November 2011

Credits & Description

Category: Self Promotion
Product/Service: CREATIVE AGENCY
Editor: Virgil Widrich (Checkpointmedia)
Editor: Stefan Reiter (Checkpointmedia)
Editor: Stefan Unger (Checkpointmedia)
Art Director: Martin Burkhardt
Graphic Designer: Nicole Fleck (Checkpointmedia)
Cover Design: Stefan Fahrngruber (Checkpointmedia)
Cover Photo: Oleg Prodeus
Editorial Team: Sigrid Markl
Editorial Team: Agnes Hannes (Checkpointmedia)
Project Supervisor: Catrin Neumüller
Author: Christoph Chorherr
Author: Ulrich Fuchs
Author: Marie-Therese Harnoncourt
Author: Werner Hanak-Lettner
Author: Norbert Kettner
Author: Markus Krottenhammer (Checkpointmedia)
Author: Heikki Masalin
Author: Christian Mikunda
Author: Patrik Schumacher
Author: Peter Weibel
Media placement: Book - Book-presentation - 23.11.2011

Describe the brief from the client
Since 2001, the Vienna-based company checkpointmedia has produced multimedia Gesamtkunstwerke for exhibitions, museums, visitor centres and organisations. Amongst others, the most famous projects of checkpointmedia are the visitors’ centre at the Austrian Parliament, the installation of media stations at Mozarthaus Vienna, and several Chambers of Wonder at Swarovski Crystal Worlds.
The task was to create a sustainable product on the 10-year anniversary of checkpointmedia that would be more than mere promotion but give a profound overview on the range of topics that the company deals with in its works.

Describe the challenges and key objectives
For the edition of a book on the occasion, checkpointmedia invited leading modern-day protagonists to contribute essays on the current discourse within the area of media, worlds of experience, communication and the internet. 7 chapters are devoted to the experts’ contributions, interspersed with illustrations of checkpointmedia projects.
The book elucidates the various aspects of the company’s work, from research, artistic involvement, storytelling, and conveyance of information, to design, architecture and the integration of new technologies such as websites and content management systems. It even explores questions of identity, culture, communication and implementation, all of which are inextricably linked to one another.

Describe how you arrived at the final design

The following preconditions had to be taken into account:
1. A great amount of heterogeneous image material needed to be placed: sketches, visualisations, making-of photos, press photo material, etc.
2. The book would hold many different categories of text: essays with footnotes, quotes, project features, project data, captions etc.
Therefore, for the book to become special but still well arranged and easily comprehensible, the design needed to be strong and clear but also low-key and discreet. Chapters are characterised by colours and key visuals, and the basis for the layout is a general pattern that is made use of differently in each chapter.

Give some indication of how successful the outcome was in the market
As conceived and designed the book was published by a renowned publishing house, Springer Verlag, and is sold in bookshops in the German speaking countries as well as in the UK.
The company’s allocation is given to main customers, partners and future clients.
Feedback was very good; the book proves to be another milestone concerning the clients’ trust in the company, its interdisciplinary knowledge and comprehensive skills.