Child Welfare League Foundation Design & Branding ALL KIDS, WE LOVE! by Hufax Arts


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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market China
Agency Hufax Arts
Copywriter Alain Hu
Released August 2010

Credits & Description

Category: Posters
Date of First Appearance: Aug 31 2010
Entrant Company: HUFAX ARTS, Taipei City, CHINESE TAIPEI
Creative Director/Art Director/Designer: Fa-Hsiang Hu (hufax arts)
Account Director: Kai-I Lee (hufax arts)
Copywriter: Alain Hu (hufax arts)
Media placement: Poster - 7-11 Convenience Stores, MEGA Bank - 31/8/2010
Media placement: Print(Magazine) - My Plus Magazine...etc. - 1/10/2010

Describe the brief from the client
The Child Welfare League Foundation is a non-profit organisation devoted to child welfare, both in the fields of direct and indirect services. In order to advocate for children’s rights and raise awareness of child welfare issues, they work on improving legislation, coordinating a network of related child welfare agencies and organisations, as well as monitoring the government’s child welfare system and policies, so as to create a better environment for our children.

Describe the challenges and key objectives
The Child Welfare League Foundation is devoted to helping underprivileged children who are abandoned or in need of care.
Last year, we accepted the mission from The Child Welfare League Foundation to create an advertising work from which they hope to win more support from the public, and work hand in hand with the foundation to help every child who is abandoned or in need of care.

Describe how you arrived at the final design
In Taiwan, religions and beliefs have become the essential part of life for many people. We base our advertisement creation in the concept of religion, in the eye of Buddha, every child is pure and innocent like lotus flowers which require lots of love and care in order to grow safely and peacefully.
We adopt the black and white Chinese ink painting technique combined with modern techniques to design this advertisement for our client. Through this simple image of faith we hope to make the voices and endeavors of the Foundation more visible to the public and touch people's hearts.

Give some indication of how successful the outcome was in the market
The Child Welfare League Foundation followed a two year theme: "All kids, we love!"

The Child Welfare League Foundation acquired a lot of positive responses and drew more attention to the children’s welfare and fundraising plan, and achieved the targeted amount earlier than scheduled.