Childline Design & Branding MAKE THEIR FUTURE BRIGHTER by Net#work BBDO Johannesburg

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Graeme Jenner, Donovan Goliath
Copywriter Peet Engelbrecht
Designer Joanne Van Der Linde, Angie Batis Durrant
Released December 2009

Credits & Description

Category: Calendars
Advertiser: CHILDLINE
Product/Service: CHARITY
Date of First Appearance: Dec 31 2009 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA
Designer: Angie Batis (Network BBDO)
Designer: Joanne van der Linde (Network BBDO)
Copywriter: Peet Engelbrecht (Network BBDO)
Executive Creative Director: Rob McLennan (Network BBDO)
Creative Director: Graeme Jenner (Network BBDO)
Media placement: Calendar - Offices - 01 January 2010

Describe the challenges and key objectives
Keep the design hopeful, positive, beautiful, interactive and entertaining so as to promote big corporates staying involved year after year.

Describe the brief from the client
Every year Childline, a non-profit organisation that cares for abused and abandoned children, produces a sponsored calendar to raise money.

Describe how you arrived at the final design
This year we thought it would be nice to let people relive a little bit of their own childhood by colouring in the calendar themselves to reveal, by the end of the year, a message from all the thankful kids at Childline. A pack of coloured felt-tipped pens arrived with the blank white wall calendar with a colour key in each day block so that you could, quite literally, help make their futures a little brighter.

Give some indication of how successful the outcome was in the market
Success/outcome: The calendars sold out, peoples dull offices look much happier, and the Childline kids' futures are much brighter.