RICHARD HOUSE FIVE-A-SIDE by The Partners for Richard House

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RICHARD HOUSE FIVE-A-SIDE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Jack Renwick
Designer Alex Woolley, Samuel Hall
Released October 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: RICHARD HOUSE
Product/Service: CHILDREN'S HOSPICE
Agency: THE PARTNERS
Date of First Appearance: Oct 2 2009 12:00AM
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Director: Jack Renwick (The Partners)
Designer: Alex Woolley (The Partners)
Designer: Samuel Hall (The Partners)
Design Director: Michael Paisley (The Partners)
Media placement: Poster - Offices, Social Areas, Pin Boards, Charity Shops - September 2009
Media placement: Banner - Football Pitches - October 2009
Media placement: Beer Mats - Five-A-Side Bar - October 2009
Media placement: Trophy - Five-A-Side Tournament - October 2009
Media placement: Bar Graphics - Five-A-Side Bar - October 2009
Media placement: HTML Emails - Inboxes - Aug - October 2009

Describe the challenges and key objectives
The focus needed to be on the fun and enjoyment of the tournament, not on the nature of the charity.

Describe the brief from the client
Richard House needed a logo and visual language for their annual Five-a-side football tournament.

Describe how you arrived at the final design
Inspiration was drawn from what is unique about five-a-side football as well as scoreboards and floodlights to create the core visual language. Messaging highlights the rivalry that exists in the office and encourages them to bring that to the pitch using the ever-present voice of football, the chants of the crowd.

Give some indication of how successful the outcome was in the market
Since the Five-a-side tournament has taken place Richard House have been frequently asked when the next tournament is going to take place. They are considering extending the event to a twice a year fundraiser. The tournament initially raised just under £8,000. The total amount raised was well over £10,000...a company record.